CAMPAIGN BIG AWARDS

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The BIGger the ideas, the better.

The Campaign BIG Awards are a dedicated celebration of Canada’s most powerful and purposeful creative work. It is the ultimate opportunity for the industry to look past the metrics to honour the bold thinking and fearless choices that made people stop, feel, and remember.

On that stage, the playing field is leveled We don't just reveal winners; we unveil the new benchmarks for creative excellence that will define the industry moving forward. It is a true celebration of work that doesn't just perform, it resonates.


2027 CHAIR OF JUDGES

Vini Dalvi
Chief Creative Officer, Publicis

"We spend a lot of time talking about the power of creativity. The best work proves it. It makes people feel something, changes behaviour and moves businesses forward. Awards are about recognising the ideas that push our industry forward, challenge what advertising can be and remind us why we got into this business in the first place. And, of course, celebrating the work we all wish we'd thought of first.”


2026 CAMPAIGN BIG CATEGORIES


Categories

AUDIO & RADIO

BEST IDEA FOR A SOCIAL AND/OR ENVIRONMENTAL PURPOSE

BEST USE OF AN INFLUENCER OR CELEBRITY

EXPERIENTIAL

FILM

INTEGRATED

OUT OF HOME

OUT OF PRINT

BOREALIS AWARD

BEST REACTIVE IDEA

30 SECOND TV AD

KEY INFORMATION


DATES

First deadline: Thursday 26 November

Second deadline: Thursday 21 January

Final deadline: Thursday 11 February

PRICING

First phase pricing: $950 + HST

Second phase pricing: $1,050 + HST

Final phase pricing: $1,150 + HST

WHY ENTER YOUR CREATIVE...


REWARDING WHAT YOU BUILT, NOT HOW MUCH MONEY IT MADE

The BIG awards don't care about metrics or results, the spotlight is on the big picture, your creative.

Don't worry about external factors like budget, market saturation, or tough historical metrics, this is purely the incredible ideas you have conceived.

FUEL NEW BUSINESS

Winning an award for creativity holds significant weight. It demonstrates to future clients or employers that you can generate groundbreaking, memorable, and impactful concepts, which is often the hardest and most sought-after skill in the industry.

NATIONWIDE RECOGNITION

Generate the ultimate public relations opportunities. News of your win or shortlist will be shared on Campaign Canada, one of the most prestigious names in the industry, giving your work, agency, or team valuable exposure that is difficult to buy.