CAMPAIGN BIG AWARDS

WINNERS REVEALED

The BIGger the ideas, the better.

The Campaign BIG Awards gala was a dedicated celebration of Canada’s most powerful and purposeful creative work. It was the night the industry looked past the metrics and media spend to honor the bold thinking and fearless choices that made people stop, feel, and remember.

On that stage, the playing field was leveled. We didn't just reveal winners; we unveiled the new benchmarks for creative excellence that will define the industry moving forward. It was a true celebration of work that didn’t just perform, it resonated.

CAMPAIGN BIG SHORTLIST


2026 CHAIR OF JUDGES

Mike Dubrick
Chief Creative Officer, Rethink Toronto

Mike is Chief Creative Officer and Partner at Rethink. Over the last 10 years, Mike has been consistently ranked as one of the top creatives in Canada. He got his start at CP+B before joining Rethink in 2011 and assuming the ECD role in 2020. Since then, Rethink has gone on to become the #3 independent agency in the world at Cannes. In Canada, Rethink has been named Agency, Digital Agency, and Design Agency of the Year for two years running. His work has been featured in Time Magazine, on CNN, The Tonight Show, Jimmy Kimmel and the Late Show with Stephen Colbert.

2026 CAMPAIGN BIG CATEGORIES

Categories

AUDIO & RADIO

Awarded to the best creative idea in audio and radio advertising. Including but not limited to any form of radio broadcast, internet advertising, streaming audio content, downloadable content and podcasts.

BEST IDEA FOR A SOCIAL AND/OR ENVIRONMENTAL PURPOSE

Consumers want more from brands than just utility. This category will reward creative ideas that raise awareness or positive sentiment towards a social cause/ issue or environmental cause/ issue, and/or help shift culture or change behaviour.

BEST USE OF AN INFLUENCER OR CELEBRITY

This category awards the most creative campaign that used one or more social media influencers or a celebrity’s social platforms to increase the brands reach. This can be as a standalone initiative or as part of a wider campaign.

EXPERIENTIAL

Awarded to the best creative experience idea. Includes live events, pop-ups, brand activations, festivals and immersive experiences.

FILM

Awarded to the best creative idea in film advertising. Includes TV ads, cinema, idents, branded documentaries and brand films. Includes TV ads, cinema, online video, idents, branded documentaries and brand films.

INTEGRATED

Awarded to the best creative idea across multiple channels. Campaigns into this category must make use of at least two different medium channels.
The same campaign can only be entered once into Integrated. Campaigns must consist of a minimum of three executions.

OUT OF HOME/PRINT

Awarded to the best creative idea in out of home or print advertising. Includes Billboards, giant posters, digital and interactive posters, bus sides, taxis, ambient posters and special builds, advertising in local and national press, business and consumer magazines, inserts, wraps and covers.

BOREALIS AWARD

OTHER CATEGORIES
CAMPAIGN AGENCY OF THE YEAR
CAMPAIGN MEDIA

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