2026 CAMPAIGN MEDIA CATEGORIES

These categories celebrate a company or companies that used a media partnership at the heart of a media campaign. The judges will look to award work that demonstrates:

·  Strategic thinking in the use of a media partnership

·  Originality and innovation in the insight and planning phases of a media partnership

·  Effectiveness in driving business results, with particularly recognition for a medium-term and long-term impact beyond a single campaign

·  Highlighting ongoing and future collaborations

This award recognises a company that uses social media to inform a brand’s media strategy and execution. The judges will be looking for work that demonstrates:

·   Use of social in the heart of a media campaign

·   Strategic thinking, originality and innovation in the insight, content planning and content creation phases of the media campaign

·   The media execution and effectiveness in delivering results for the brand

·   Highlighting ongoing and future collaborations as part of the strategy

·   The brand is using social at the heart of its strategy and is using strategic thinking to make the best use of the medium/media platforms, potentially for multiple campaigns

The category rewards a company that uses branded content at the heart of a media campaign. The judges will be looking for work that demonstrates:

·  Originality and innovation in the insight and planning phases of a media campaign

·  Quality of execution in the content creation

·  Effectiveness in delivering results for the brand

·  Highlighting ongoing and future collaborations

·  Clever bringing together of content and brand in the chosen media channel space

The category recognises innovative media activity underpinned by a creative, audience-focused use of data. The judges will be looking for work that demonstrates:

·  Strategic thinking, originality and innovation in the creative use of data

·  How data and creativity combined to create the desired audience experience

·  Collaboration between data and creative teams

·  The media execution and effectiveness in delivering results for the brand

New ideas in the use of digital media that deliver something tangible for an advertiser, including but not limited to insights that break new ground in digital, a new digital or social networking application, or new use of gaming (including console games, PC games, social or mobile gaming).

Judges will be looking to see how the innovation led to business results.

The category looks to awards a company for a total communications campaign, with particular recognition for work that caters for the whole customer experience. The judges will be looking for work that demonstrates:

·  Strategic thinking in the use of total communications

·  Innovation

·  Breadth of channels and methods of delivery

·  Drives business results, with particular recognition of medium-term and long-term impact beyond a single campaign

·  Highlights ongoing and future collaborations