Agatha Wronecka

Agatha Wronecka is the Vice President of Brand and Marketing Communications at Rogers, bringing over 20 years of experience shaping global and Canadian brands. A seasoned business leader and strategist, she specializes in brand strategy, innovation, and communication. Known for her strong commercial focus and award‑winning work, Agatha consistently drives business growth through impactful, insight‑led brand leadership.

What do you think the biggest challenges are currently facing the industry?

Quite a few - platform overload (the need to be on every platform, driving more but less quality content); connected to this point is the rise of AI generated content, which is creating marketing sludge; consumer overwhelm (both in terms of how much marketing is directed at them, as well as the challenges they are facing given the economic climate).