Brian Neumann

Head of Brand & Creativity , Kraft Heinz

Brian Neumann is the Head of Brand & Creativity at Kraft Heinz Canada, where he leads the company's creative and brand vision. Guided by his career mantra‚do cool sh*t that people notice and drive the business"‚ Brian has delivered standout work across top companies including Unilever, Johnson & Johnson, and Kraft Heinz. His work has been recognized on the global stage, earning accolades at prestigious award shows such as Cannes Lions, The One Show, and the Effies. Most recently, he was awarded a coveted Penta Pencil and a Cannes Grand Prix for Creative Effectiveness for spearheading Heinz's creative resurgence. His approach blends cultural hacking with a seamless agency-client model, breaking down traditional barriers to drive bold, effective work. Brian has been behind some of the most talked-about campaigns in recent years, including the Heinz Tilted Label, the all-red Heinz Ketchup Puzzle, Kraft Dinner's Pumpkin Spice stunt, and the unforgettable Heinz x Deadpool "Can't Unsee" campaign. Outside the office, Brian is on a quest to discover the world's best breweries, burying himself in fiction novels between heartbreaks from his favorite sports teams.