Devorah Lithwick

Devorah Lithwick is the Chief Brand Officer at Bell. She has driven Bell’s brand strategy forward since her appointment in 2021, leading Bell to be recognized as one of Canada’s most valuable brands. 

With over 25 years of leadership in communications, marketing, digital and branding, Lithwick first joined Bell in 2006 as Vice President, Marketing. Today, she shapes the brand vision across Bell and its subsidiaries, including the 2025 modernization of the company’s visual identity and new brand platform, “Connection is everything.” Her bold leadership has delivered some of Canada’s most recognized initiatives: Bell Let’s Talk, the country’s largest corporate commitment to mental health; the creation of Lucky Mobile; the repositioning of Virgin Plus; and the launch of Ateko, a Bell Canada company. She also oversees the marketing for Bell Media’s powerhouse brands, including Crave, TSN and RDS. 

Named Strategy Magazine’s Marketer of the Year in 2023, Lithwick served on the board of the Canadian Marketing Association and the Toronto International Film Festival. A graduate of the University of Toronto, she is an alumna of the Rotman School of Management’s Judy Project and the International Women’s Forum Fellows Program with Harvard Business School and INSEAD.