Alex Karayannides

Alex Karayannides is one of the driving forces behind Courage’s rapid rise as one of Canada’s most culturally impactful independent agencies. As Group Account Director, he has helped shape both the agency’s client partnerships and internal culture from its earliest days, embedding an approach built on authenticity, honesty, and team-first leadership that has translated directly into measurable business growth, award-winning work, and industry recognition. Since joining Courage before its first anniversary, Alex has led portfolios that delivered more than $2.25M in organic client growth, helped generate over $1M in new business revenue in less than a year, and overseen campaigns that drove record-breaking sales results for brands like KFC, including a partnership campaign that produced a 52% sales surge, 157% lift in new customers, and the brand’s largest single sales spike in three years. His leadership has also helped Courage expand long-standing client relationships such as Nestlé (growing its brand roster by 50%), scale its account department by 80% year-over-year, and deliver historic recognition — including Sports Marketing Brand of the Year for KFC and Sports Marketing Agency of the Year for Courage at the 2025 Clio Awards.