Barrett and Welsh

Barrett and Welsh is the most awarded multicultural agency in Canadian advertising history. We are a Certified B Corporation®, a founding Charter Member of the Multicultural Marketing Alliance of Canada, and a CAMSC-certified Canadian Aboriginal and Minority Supplier. We are a 100% minority-owned agency, a status very few other “multicultural” agencies can claim.

As a social enterprise, we create massive market share growth for brands through inclusion-informed branding and advertising, while dismantling barriers for underserved racialized minorities. We hire and train racialized immigrants to do this work, investing a significant portion of our revenues in that purpose. We put ideas first to make ideas last, unforgettable, unexpected, long-lived brand ideas that create change behaviour, create inclusion, and accelerate progress. Our work has broken records for clients and been featured by the CBC, Toronto Star, Globe and Mail, and industry publications. Over the last 18 months, we have produced multicultural campaigns for Lexus, TurboTax, Allstate and Ontario Health serving immigrant Canadians and Indigenous communities. Barrett and Welsh is led by founder and CEO Gavin Barrett, supported by principal Nitin Bagga as COO and Chief Strategy Officer.