Caralia Gosling

In fall 2024, Mosaic restructured its North American New Business Development function to sharpen market focus, clarify its value proposition, and strengthen pipeline discipline. Leading this transformation was Caralia Gosling, Vice President, Client Growth, a 20-year Mosaic veteran whose leadership has driven the agency’s most significant growth in over a decade.

Grounded in clarity, authenticity, and accountability, Caralia implemented a four-pillar strategy: redefining Mosaic’s market positioning as an integrated Brand Experience Agency; introducing rigorous opportunity qualification to improve focus and win rates; embedding a relationship-first approach to business development; and leveraging AI-driven tools to increase efficiency and submission quality. The results have been transformative. Over 18 months, the team delivered triple-digit growth, increased win rate from 15% to 65%, and grew RFP response volume by 300%. In 2025 alone, Mosaic secured 36 RFP wins and 29 new clients, exceeded annual revenue targets by 235%, and expanded into new sectors including Agriculture and Resources. Notably, the agency was named Canadian Agency of Record for the Buffalo Bills. Despite reducing team size from six to three, productivity and performance rose significantly. Caralia’s leadership has not only elevated financial performance but repositioned Mosaic for sustained, future-ready growth across North America.