Citizen Relations

Citizen Relations has cemented its position as Canada's most indispensable PR agency - not just a communications shop, but a true business advisor for the country's most ambitious brands. Led by President Stephanie Hurst and a powerhouse leadership team, Citizen Canada’s 90+ team from coast to coast delivered a defining year of strategic resilience, creative excellence, and cultural intelligence.

While the industry faced mounting pressure from AI disruption and a crisis of visibility, Citizen doubled down — growing revenue, welcoming over 30 new partners such as Nespresso and Jack Link’s, and delivering award-winning work that moved people and bottom lines. From driving a +44% surge in donations for SickKids and 4 billion impressions for Kidde, the agency earned over 35 industry awards. Internally, Citizen set the standard for its radical commitment to employee well-being and development with 29 promotions, a near 80% retention rate along and impressive employee engagement results; 92% of employees would recommend Citizen as a great place to work and 89% report that they feel a sense of belonging. Finally, through significant investment in proprietary Applied Intelligence platforms and provocative thought leadership, Citizen isn't simply reacting to the future of communications, it is authoring it.