Craft Public Relations

Craft Public Relations is a Toronto-based, female-founded independent agency celebrating ten years of impact in Canada’s PR industry. With a team of 40, Craft delivers outsized results by aligning three core pillars: exceptional people, loyal clients and award-winning work. In 2025, 88% of clients reported that Craft exceeds expectations, and 82% of employees said they are committed to staying - a notable achievement in a high-turnover industry.

The agency’s work continues to shape Canadian culture. Highlights include leading media strategy for the launch of Nintendo Switch 2; Moosehead’s “Presidential Pack”; Tim Hortons’ Barbie Dream House activation supporting girls’ hockey; and Canada Dry’s partnership with Roots to redefine comfort. Collectively, these campaigns delivered hundreds of millions of impressions and measurable business growth. Over the past ten years, the agency has been recognized with over 200 industry awards. Beyond business success, the agency is driving systemic change through Canada’s first PR case competition, transparent salary bands and paid internships. Ten years in, Craft continues to set a new standard for people-first, culture-shaping public relations.