Diamond

Forty one awards. Shortlisted for Strategy Creative Agency of the Year for the first time. Nine significant new clients. Expanded creative leadership with Craig McIntosh and Jaimes Zentil stepping in as Chief Creative Officers, alongside four new creative teams joining the agency. They arrived at a moment of real momentum. The Terry Fox “Finish It” campaign became a national rallying cry, uniting Canadians and driving a 230% increase in donations, the largest in Foundation history. TD Insurance’s Pole Pillows tapped into a shared cultural frustration and delivered a 34% sales lift. Shreddies’ “Here’s to the Squares” reversed years of decline, delivering plus 16 percent growth. Our work for Sinai Health generated 51 million dollars for women’s research. This was not creative for creativity’s sake. It was work that moved culture and drove business results. As Diamond marks its 20th year, the agency is not slowing down. It is evolving, building deeper capability, attracting top tier talent, and delivering the most ambitious, effective, and culturally resonant work in its history.