Diamond

2025 was a defining year for Diamond’s influencer practice, delivering close to 30 percent year over year growth and welcoming five new brands including Samsung, Pepsi, Wonder Brands, and Ontario Power Generation.

But performance is only part of the story. Our differentiation is how we approach the discipline. We do not treat influencer as a media buy. We build it as a strategic growth engine. Diamond leads with powerful ideas and pairs them with the exact right voices, turning creators into true storytellers and programs into platforms that compound over time. Our influencer work helped Sinai Health raise 51 million dollars for women’s research, drove 30,000 new donors for Canadian Blood Services in a single campaign, and increased TD Insurance quotes by 33 percent year over year. This is influence driving measurable enterprise impact. That is why brands trust us not just to activate creators, but to institutionalize influence inside their organizations. We are building programs that our clients believe in, compliance teams support, and leadership understands.