Erin Brittain

Erin is a VP of Strategy at Publicis Canada whose non-traditional path has made her a rare kind of brand leader: deeply curious, rigorously analytical, and relentlessly focused on raising the standard of the work and the people behind it. She’s strongest in foundational strategy - positioning, architecture, and platform development - and she leads with clear values.

Over the last 18 months, Erin has delivered outsized impact across major Canadian Tire Corporation mandates - evolving core brand strategy, strengthening how the brand shows up across campaigns, and helping unlock distinctive platforms that drive both recognition and positive response. Her work spans foundational brand definition and platform development through to major tentpole and promotional moments, alongside early strategy for a loyalty evolution and a newly acquired brand. In parallel, she’s strengthened strategic capability across Publicis through training, AI workshops, and Creative Excellence sessions - extending her impact far beyond any single brief.