Ethnicity Matters

Over the past year, Ethnicity Matters has solidified its standing as Canada’s foremost multicultural marketing agency through its strategic, data-driven approach to inclusive communication. With over a decade of experience and a diverse team of 97% visible minorities and 75% foreign-born professionals, we bridge cultural gaps to create authentic connections and measurable business outcomes.

Our track record includes managing large-scale, multi-divisional campaigns for Canada’s top organizations—Rogers, TD Bank, Kruger Products, Pringles, CBC, VISA, A&W, Loblaw, Toronto Area Ford Dealers Association, B.C. Dairy, Procter and Gamble, Princess Margaret Cancer Foundation, Nintendo, Responsible Gambling Council, McCain Foods, Molson Canadian, Pepsico, TJX Canada and more—delivering results that consistently exceed expectations and drive growth. We have not only driven client success but also elevated industry standards, offering mentorship programs and development initiatives aimed at fostering new immigrants and diverse talent. Through strategic collaborations, community-centered activations, and purpose-driven partnerships, Ethnicity Matters continues to lead and innovate. By embedding cultural relevance and inclusivity into every strategy, we have reinforced the role of multicultural marketing as a critical component of brand growth and industry evolution. We also “Walk The Talk” and donated $50,000 to Princess Margaret Cancer Foundation. Ethnicity Matters. An agency built for a multicultural world.