Client: Holt Renfrew
Live Ads transformed everyday routines into unmistakable fashion moments, placing Holt Renfrew style in commutes, errands, and offices to prove that self expression is the new luxury. Creators captured these real-world encounters as native social content, then amplified them through paid social and premium digital video. The approach helped the Fall plan outperform its media forecast by approximately +18 percent in estimated revenue, while also delivering strong efficiency, engagement, and reach, making Holt Renfrew feel more relevant, accessible, and culturally present without losing its premium edge.
