Glassroom

Glassroom is disrupting the "black-box" media industry through a fierce commitment to Radical Transparency and a simple, powerful philosophy: Every Dollar Counts. As a proud Canadian independent agency, they have proven that agility and integrity can outperform global giants, recently securing the Metro mandate across all banners in Quebec and Ontario. This win, alongside a roster including CAMH (9-8-8 Suicide Hotline) and Campari, has fueled a massive $30M increase in billings for 2025-2026.

Led by a powerhouse team, Glassroom doesn't just buy media; they engineer ecosystems. They are vocal champions of the local economy, with Sarah Thompson spearheading the "Canadian Media Means Business" initiative to prove that investing in local media is a critical economic engine for Canada. Beyond the balance sheet, Glassroom is a B Corp-certified organization that prioritizes "whole person" growth. From blindfolded recruitment to eliminate bias to weekly sentiment tracking, they treat their internal culture with the same rigorous optimization as their client campaigns. At Glassroom, independence means the freedom to do what is right, ensuring every investment strengthens both the client's bottom line and the Canadian media landscape.