Heads+Tales

Three years since its inception, Heads+Tales has redefined the modern PR agency model. Founded by industry heavyweights Amanda Shuchat and Katie Muir, the agency has quickly become a powerhouse, shortlisted for Campaign Agency of the Year and Strategy Agency of the Year at the two year mark, securing global brands like Kraft Heinz, Campari, and Canada Goose, and delivering award-worthy, culture-hacking campaigns.

With a relentless focus on innovation, Heads+Tales has pioneered a new agency model - one where talent optimization is as critical as client success. By integrating performance coaching into the agency’s DNA, they’ve created an environment where employees reach their highest potential leading to award winning ideas for clients and brands. This approach has led to viral campaigns like Boston Pizza’s innovative playoff movement, a landmark lawsuit against social media giants for disruption to Ontario’s education system, and fighting against lunchtime loneliness with Cheestrings. More than just a PR agency, Heads+Tales is a challenger brand, pushing the industry forward. With 20 employees, a roster of top-tier clients, and an unwavering commitment to evolving agency culture, Heads+Tales is proving that the best work doesn’t come from burnout - it comes from balance, empowerment, and flipping the coin.