Hype PR

Hype PR is a Toronto-based PR and influencer marketing agency specializing in sports marketing, talent partnerships, and purpose-led social impact work. Our DNA was forged in the viral success of the Ladyballs campaign – proving that bold, disruptive creative can shift national discourse to action. Today, we carry that “impact by design” philosophy into every activation, campaign, and collaboration we orchestrate. We don’t just join the conversation; we define it.

By remaining independent and senior-led, the specialists who pitch the work are the same specialists who execute it. This has secured the trust of household names like Rogers, SIR Corp (Jack Astor’s and Scaddabush), Giant Tiger, and Dairy Farmers of Ontario. By earning the confidence of Canada’s iconic brands, Hype has achieved 120% year-over-year revenue growth and expanded our work into larger, more integrated mandates. Behind that growth is a team equally diverse in ethnicity and expertise; balancing commercial grit for brands like M&M Food Market with a deep philanthropic heart for partners like Special Olympics Canada. By blending the agility of an independent shop with the strategic rigor required by dominant brands, Hype has proven that hands-on leadership, passion, and creativity is the new gold standard for PR.