Karel Wegert

In 2025, as industry pressure, rapid automation, and market uncertainty challenged agency culture and performance, Media Experts’ CEO Karel Wegert introduced the Year of Care, a leadership framework built around Care for Each Other, Care for the Craft, and Care for Canada. The approach formalized a long-standing belief that sustainable performance comes from supporting people, strengthening media thinking, and investing in the national ecosystem.

Under this leadership, Media Experts delivered its largest-ever win with L’Oréal Canada, onboarding 39 brands while scaling the agency by 34 percent through 50 new hires without compromising culture or operational stability. The agency also secured multiple new clients, retained major Canadian partnerships, and rose from 8th to 1st in Canada in COMvergence rankings. Care for the Craft translated into standout work for brands including Netflix, Moosehead, and Pizza Pizza, while Care for Canada drove increased investment in Canadian media partners, original national research, and the launch of the Reimagined industry forum. Beyond commercial results, Media Experts continued long-standing community leadership, raising over $1.5M for O3 and supporting industry wellbeing through Merit, NABS, and mentorship initiatives, demonstrating that leadership grounded in care delivers measurable business growth.