Kristy Pleckaitis

Kristy Pleckaitis is a strategist who has redefined the role of strategy within the agency, elevating it from a supporting discipline to a central driver of growth and impact. Over the past 18 months, she has reshaped how success is measured, directly linking strategic thinking to revenue performance, smarter investment decisions, and long-term client health.

Responsible for 80% of the agency’s strategy revenue, builds strategies that resonate culturally and emotionally as seen in DoorDash’s Bring It In, the launch of the Northern Super League, and the evolution of the Everybody Milk platform. She also designing the systems that ensure those ideas deliver measurable business results. Kristy pairs rigour with empathy. She is decisive and principled, guiding teams with confidence while fostering curiosity and forward momentum. Her frameworks for financial planning and new business evaluation have strengthened the agency’s pitch discipline and partnership quality, creating sustainable growth beyond individual campaigns. Respected within the industry and trusted across leadership, Kristy’s influence extends far beyond the work itself shaping how brands show up and how the agency grows with intention.