Leo Toronto

In 2025, we emerged as a new Leo. We took a bold step in dropping the Burnett name and fully embracing a redefined agency, one that harnesses the best of Leo: human intelligence, creativity and culture defining work that drives meaningful change. We introduced new AI technologies, a refreshed leadership structure, and brought in key hires in AI to fuel our strategic growth. We proudly welcomed back TD, renewing a pivotal partnership, and with it, continued to invest in our senior talent. We returned to the Strategy Agency of the Year podium for the first time in over eight years, earning Silver AOY alongside a sweep of local and global awards that reflect the depth, craft and impact of our work across disciplines. We launched the fifth edition of the HumanKind™ Study, fuelling the creativity behind key work and unlocking meaningful new business opportunities. We also doubled down on our investments in technology and AI, launching Hi LEO, an AI agent for every Leo employee, and bringing in our first-ever Creative Director of Innovation. All in the service of creativity that creates unbreakable bonds between people and brands.