Lily Coyle, Sarah Sheppard & Ben Kasprow

Lily Coyle (Associate Creative Director), Sarah “Shep” Sheppard (Senior Copywriter), and Ben Kasprow (Art Director) represent the next evolution of modern creative leadership at Mosaic.

In just over a year of collaboration, the trio has delivered high-impact work across iconic brands, driving measurable business growth and securing major new partnerships. They played a pivotal role in winning LEGO Canada, leading experiential concepts that evolved into national activations including the National Bank Open and the brand’s largest-ever FIFA Fan Fest execution for 2026. Their retail innovation for Tim Hortons successfully expanded Roll Up 2 Win into grocery, increasing coffee volume by 15% and gaining market share. For Dairy Farmers of Canada, they led a five-province integrated campaign generating 29 million impressions and nearly double benchmark recall. Their first Canadian campaign for the Buffalo Bills earned 25+ million impressions and helped secure the brand’s Canadian AOR. Strategically sharp, culturally attuned, and relentlessly collaborative, Lily, Shep, and Ben consistently deliver work that is both creatively ambitious and commercially transformative—reshaping Mosaic’s output and redefining what a modern creative team can achieve.