Media Experts

In 2025, as global instability, AI acceleration, and industry consolidation put pressure on media agencies, Media Experts made a deliberate choice to lead differently. The agency introduced its Year of Care framework, focused on Care for Each Other, Care for the Craft, and Care for Canada, turning culture into a strategic operating model rather than a messaging platform.

This approach shaped both business results and industry impact. Media Experts secured one of the country’s largest and most complex wins with L’Oréal Canada, onboarding 39 brands and more than 150 media plans in four months, while also retaining iconic Canadian partners such as Pizza Pizza and CAA and adding new clients representing over $35M in billings. Care for the Craft drove standout work for brands including Netflix, Pizza Pizza, and Moosehead, delivering category-leading cultural impact, record sales moments, and measurable market growth. Beyond client work, Media Experts strengthened the Canadian media ecosystem through its inaugural Reimagined industry forum and long-standing community partnerships, proving that investing in people, craft, and country can be a powerful engine for sustained business performance.