Brooke Makarchuk, Olivia Mactavish, Taylor McCloskey

The Business Development team at Publicis Media is small but mighty, overseeing business development across all agencies in Canada under the Publicis Media umbrella – Starcom, Spark Foundry, Zenith, and Publicis Collective. The team is led by Brooke Makarchuk and comprised of Olivia Mactavish, and Taylor McCloskey. In the last 18-months, the Business Development team has undergone significant transformation in team structure and process – in turn producing tangible results.

By implementing best in class ways of working, the Business Development team has been able to drive consistency across agencies, and standardise processes both in pitching new business as well as onboarding new clients. These improvements have produced strong results across all Publicis Media Canada agencies while also ensuring high quality outputs, despite the high volume of new business opportunities. The Business Development team has helped drive momentum at Publicis Media Canada, achieving 15 new wins (incl. retentions) in the past 18 months and preliminarily securing Publicis Media Canada's #1 position for new business growth in 2025.