Rachelle Claveau

Rachelle Claveau is one of Canada’s most senior and accomplished agency leaders, currently serving as EVP & National Managing Director of Broken Heart Love Affair & Agence BHLA. Over the past 18 months, she has simultaneously led the Ontario business and launched and scaled the Québec office, delivering growth, profitability, and cultural strength in a challenging economic climate.

Under her leadership, BHLA achieved year-over-year revenue growth, more than tripled profitability, and increased its new business win rate from 30% to 50%. She introduced the Business Leadership Model, a restructured client service approach that replaced traditional hierarchy with senior accountability across business leadership, brand leadership, and project management, strengthening execution and improving collaboration. Rachelle also launched the Client Happiness Project, increasing the NPS score by 40% and more than doubled the employee engagement eNPS score through transparent leadership and the creation of a cross-agency Senior Leadership Team. A seasoned network-agency leader, Rachelle has applied hard-earned experience to build a modern, sustainable agency model, proving that operational rigour, strong culture, and creative ambition can drive measurable and lasting business success.