Serene Gaspar

Every agency has its usual suspects — the champion, the enforcer, the comedian, the strategist. Rarely do they arrive in one person. Enter Serene, the quiet engine behind Publicis Toronto’s new era. Equal parts strategic clarity, creative ambition, and human leadership with a dry wit that makes a spreadsheet funny, she distills complexity into ambition and makes bold work feel possible.

Over the past 18 months, Serene has rewired account leadership around a Creativity-First operating model, embedding the belief that creative excellence drives business results. That mindset unlocked more ambitious thinking across the agency, powering culture-shaping work like Pet-ition, which sparked nationwide conversation and contributed to a $13 million Canadian government commitment to animal welfare initiatives. The impact has been transformational: a 50% increase in topline revenue, a 65% lift in organic growth across key clients, and the agency’s most commercially successful year ever. Publicis Toronto rose from #13 to #5 in Strategy’s national rankings, #15 to #3 in The Drum’s Canadian ranking, earned its first Cannes Lion, and delivered 215+ awards — a 411% year-over-year increase. Calm under pressure and relentless about excellence, Serene’s leadership is grounded in one conviction: creativity is how brands grow and businesses win.