Steve Ierullo & Hemal Dhanjee

Steve Ierullo and Hemal Dhanjee have been building ideas together since advertising school, united by a shared belief that great work should make you feel something first and sell something second.

Now Creative Directors at Courage, they’ve helped redefine how brands like KFC, Nestlé and Skip show up in culture. Their philosophy is simple: follow the fun. Not gimmicks or noise, but real energy that lights up a room and carries through every stage of production. When the work excites the people making it, it resonates with the people experiencing it. Their approach sits at the intersection of brand truth and cultural truth. Whether turning a hockey nickname into a national sales-driving phenomenon with “Kyle F*cking Connor,” hijacking a global tech outage with KitKat’s “Windows Break,” or transforming Canadian spelling into real promo codes for Skip, their ideas feel earned, timely and impossible to ignore. The results speak clearly: hundreds of millions of earned impressions, double-digit sales lifts, and sustained brand growth across categories. Recognized at Cannes Lions, Clio, The One Show, Webbys and more, Steve and Hemal have built a body of work that doesn’t just fill media plans. It enters conversations, lives in culture and moves business.