Student Line of Credit - We Got You!

Client: TD Bank

Each year, just 6,000 students enter Canadian medical, dental, and veterinary programs, making them among banking’s most valuable future customers. Within days of acceptance, they must make major financial decisions. TD Bank identified a critical tension: while “getting in” is joyful, figuring out how to pay is overwhelming. TD’s role became clear, show up not just as a lender, but as a partner. The platform: You got this. And we got you.

With under 90 days, TD launched a precision, full-funnel strategy rooted in social behaviour. On TikTok and YouTube, the brand tapped into the viral “I got in!” trend with native, celebratory creative that blended into students’ feeds. As intent deepened, Reddit, contextual display, and search captured active researchers and drove them to a streamlined booking experience. TD also became the first bank to activate Canada’s national student housing network, embedding the brand where peer trust shapes decisions. Results were decisive: +58% YoY growth in marketing-driven new accounts, +433% YoY lift in online appointments (13,000+), and +107% YoY growth in funded SLOCs. TD also surpassed Royal Bank of Canada to achieve #1 organic student share of voice, reclaiming category leadership with purpose and precision.