The Kitchen North America

Five years ago, The Kitchen set out to prove an agency could do more than deliver campaigns. Today it operates as a culture engine, business accelerator, and global creative force inside Kraft Heinz.

We have evolved from producing content to building brands end to end across twenty seven portfolios. More than one hundred seventy specialists across strategy, design, production, and content work alongside brand and commercial teams from the start, shaping objectives and influencing decisions at the source. Our ecosystem, including the Creative Council, Product Campaign Studio, Influencer Center of Excellence, AFH Design Studio, and Content Studio, enables connected creativity delivered at speed and scale. In 2025, The Kitchen transformed how Kraft Heinz shows up in culture. We moved from supporting a fraction of brand media to leading sixty six percent of all campaigns, representing more than two hundred million dollars in spend and surpassing all external agencies combined. Our work generated more than twenty billion earned impressions while driving growth and cultural relevance. Inside the agency, investment in leadership development, inclusion, and next generation capability strengthened engagement and retention, positioning The Kitchen as a model for modern in house creativity.