Tom Evans

Tom Evans is redefining agency leadership by challenging how agencies have traditionally operated and rebuilding the model from inside the business.​

​ As Head of The Kitchen North America at Kraft Heinz, Tom transformed a 15 person Canadian pilot into a 170+ person agency serving 27 brands across Canada and the United States. Rather than replicating a traditional external agency structure, he rebuilt the organization around proximity to decision-making, accountability to business outcomes, and creativity embedded where strategy begins.​ Creative, strategy, production, and operations teams work alongside marketing and commercial leadership from the start, shaping direction instead of reacting to finalized briefs.​ Today The Kitchen delivers 70% of Kraft Heinz's media plan while generating significant annual cost savings compared to external agency models. Work produced through this approach has generated more than 20B earned impressions annually while repositioning legacy brands to participate meaningfully in modern culture and reconnect with today's culture-driven consumer.​ As marketers reconsider agency economics and effectiveness, Tom is sought after globally for his perspective on embedded creativity. By breaking legacy conventions, his work turns in-house agencies into a powerful engine for business growth, driving speed, cultural relevance, and measurable results at scale.​