Client: SickKids Foundation
In 2025, two of Toronto’s most iconic institutions—the Toronto Star and SickKids Foundation—unified to celebrate the 150th anniversary of Canada’s leading pediatric hospital. Through a multiplatform campaign that included outreach to the Toronto Star employees, subscribers and readers, to produce custom patient storytelling and transform a century and a half of editorial archives into a modern narrative. The overall partnership exceeded engagement goals by 272%. This campaign moved beyond traditional media placement, leveraging the Star’s historical authority and storytelling infrastructure to deepen brand affinity and celebrate a shared legacy of service to the Toronto community.
