Véronik L'Heureux

Véro, CEO of Starcom Canada, is widely recognized for a leadership style rooted in empathy, trust, and a deep commitment to culture. Throughout her career in the Canadian media industry, she has consistently championed the belief that outstanding work is the byproduct of an environment where people feel empowered, respected, and united by a shared purpose. For Véro, performance and culture are inseparable, when teams feel supported and inspired, results follow.

Based in Montréal and commuting weekly to the Toronto office, Véro maintains an active and visible presence across both markets. This consistent, in-person leadership has strengthened alignment, transparency, and collaboration between the two offices, fostering stronger synergies and a more unified national vision. Her dual-market presence is particularly impactful given the distinct cultural and business nuances of Québec, ensuring that regional expertise meaningfully shapes national strategies within Canada’s evolving media landscape.