Genevieve Langlois

As Partner and Executive Creative Director at LG2, Genevieve has been a central architect in transforming the agency's creative department into the largest and most awarded in Quebec. She's renowned for her ability to extract the best from her teams, fostering a culture where collective intelligence pushes the boundaries of impact and relevance. Her portfolio spans a wide spectrum of iconic brands and public institutions, including Loblaw, Hydro-Quebec, New Look Eyewear, Bell, Zoo de Granby and Olympic Park. She has a particular gift for humanizing complex mandates, as seen in her work for the Lifesaving Society and Préma-Quebec, consistently proving that creative efficiency is the most direct path to a consumer's heart. Her work has been recognized globally by every major award show, including Cannes Lions, the Clio Awards, The One Show, The Immortal Awards and the Webby Awards. Beyond her professional achievements, Gen is dedicated to fostering the next generation of talent and pushing the boundaries of what a creative agency can achieve. When she isn't shaping the future of brands, she can be found on the slopes, passing on her passion for snowboarding to her two young daughters.