Graham Lang

Graham has led creative departments in agencies worldwide, including The Jupiter Drawing Room, Saatchi & Saatchi, Y&R, TBWA, TAXI, and now VML. He's won multiple Agency of the Year awards and his work has earned recognition at major industry events. Graham has worked guided brand like Land Rover, Red Bull, P&G, Guinness, Nissan, Apple, VW, and Coca-Cola. He created the Signal For Help for the Canadian Women's Foundation and believes creativity should always be a force for good. As CCO for VML Canada, he oversees creative teams in Toronto, Montreal, and Vancouver.

Why do you think the awards are important?

Awards basically act like a shared yardstick for what "great" looks like with regards to the ideas, the writing, the design, the strategy, the craft, all of it. And in an industry that's loud and full of average, they help the really good stuff rise above the noise.