Haem Roy

Haem has 18+ years of experience leading and building brand marketing and strategy across Canada, USA, and India. She currently heads Regional Brand Marketing for Amazon Ads across Canada and LATAM regions including marketing strategy and roadmaps, brand building, scaled events, and content strategy among others. She has led her team to pilot multiple global initiatives from the first regional Upfront event in Canada to building scalable measurement frameworks, multichannel campaigns to trade partnerships. As a global Omnichannel Marketer, Branded content expert, and Creative Strategist, she has worked on the creative as well as business sides, leading all aspects from strategy, content creation, pitching to execution, marketing and optimization. Haem has been a jury member for multiple global and local awards such as LIA International awards, Campaign Canada Agency of the Year, Effies Canada, AToMic Awards, and has been a speaker and panelist at several events. Haem is a storyteller who is driven by curiosity and exploration in her personal and professional life. She dabbles in improvisational comedy, spoken word performances, is an avid scuba diver, traveler, cheese lover, and plant-hoarder. www.linkedin.com/in/haemroy