John Rocco

Mine has been a journey of learning: I've had the good fortune to work through some of the most transformative eras of marketing. Through leadership roles at Scotiabank, Target, Loblaws, Indigo, and others, my career has been shaped by driving inspiring teams toward massive brand transformations. I've seen amazing things happen when we combine data science and technology with the art of marketing and storytelling. The craft of storytelling and building emotional connections with customers is what gets me on the train every morning.