Mooren (Mo) Bofill

Mo is a Partner/Co-Owner and CCO at ONE23WEST – based out of Toronto, Vancouver and Montreal, where she oversees and helps executes design across all agency clients. Born and raised in the Philippines, and growing up in Ontario, she brings a diverse point of view that mixes her passion for Design, creativity and business strategy to Canadian design and advertising. Mo has helped transform some of Canada's most iconic brands from the ground up: Bell, No Frills, Saje, Breast Cancer Canada, Canadian Tire, President's Choice, Loblaws, Home Hardware, Winners, Shoppers and Koodo, to name a few. She has also worked on global brands like Coca Cola, Apple, Plenty of Fish, KFC, Corona, Audi, Subaru, Mitsubishi and helped them become relevant brands to Canadians. She believes in building brands through a human experience: How can we bring humanity into how we work together, how we approach work, and how we communicate as people and as brands? How can we design something that has a direct impact on our everyday experience? She believes that we should use creativity to not only build business, but to use creativity to appeal to the best in us all. Outside of driving business growth for her clients, her work has also been awarded and recognized internationally by D&AD, One Show, Cannes Lions, The Webby's, Luerzer's Archive, How Design Awards, Communication Arts, The Advertising & Design Club of Canada, Applied Arts, Marketing Magazine, among others.