Patrick O'Donovan

Director, Head of Marketing , Wendy's Canada

Patrick has been a passionate marketing executive with over 25 years of experience leading cross-functional teams to build and grow some of Canada's most recognized QSR and CPG brands. He has a proven track record in transforming team cultures, mentoring rising talent, and driving strategic creativity that connects with consumers. He is known for his energetic leadership style that inspires collaboration, accountability, and excellence.

What do you think the biggest challenges are currently facing the industry?

Building relevance and trust with a justifiably skeptical consumer.