Rob Daintree

With over two decades of marketing experience, Rob leads the Consumer Solutions Marketing Communications team at TELUS, overseeing national marketing for Mobility, Home Services, Entertainment, Security, and Emerging products across core and flanker brands. Before TELUS, Rob served as Head of Marketing for WestJet Airlines, where he was instrumental in transforming the brand from a low-cost carrier to a global airline while navigating the unprecedented challenges of COVID-19. Prior to that, he led brand and content strategy at Sport Chek, Canada's largest sporting goods retailer. A disruptive thinker who combines compelling strategy with breakthrough creative and customer-centric execution, Rob has led multiple award-winning national and international campaigns, earning recognition as Strategy Magazine's Marketer of the Year in 2020.