Simon Au

Simon Au is Executive Creative Director at Kraft Heinz, where he believes the most powerful creative work happens when internal brand teams operate like world-class agencies: fast, fearless, and purpose-driven. At The Kitchen North America, Simon built and scaled the in-house agency from launch to more than 160 creatives across Toronto and Chicago, leading work for 27 brands. His teams sit at the intersection of brand strategy, cultural insight, and craft, delivering globally recognized campaigns that move both business and culture. Under his leadership, the work has been recognized at Cannes Lions, One Show, and the Clios, with The Kitchen named Campaign Global In-House Agency of the Year two years running. Simon is a frequent speaker on in-house creativity, brand culture, and the future of advertising.

Why do you think the awards are important?

Holding creative standard high.